Sisters Pratima and Prerna Sethi are the creative duo behind SETHI Couture, a cult favorite jewelry line based in the Bay Area. The sisters design each piece with a simple philosophy: “Elevate the Everyday.” From signature diamond stacking bands to statement earrings, each piece tells a story of the past, the present, and the future that can be cherished every day. And, all are inspired by their Indian heritage and travels. Today, they’re sharing a bit of their pre-Covid travel photos and explaining how these iconic Indian motifs influence their designs:

“Our collection is a blend of the old and new, the classic and contemporary, the vintage and modern. Although we obviously have not been able to go back since 2019, our trips to India are continuously inspiring for the beauty in the details. 

By infusing details in our designs from our heritage of India and the cities that our mother and father were born: Jaipur and Indore, we add a bit of our past that you can cherish every day. Here are images from our last trip to India in Indore and Jaipur, pre-pandemic!”