A few weeks ago, we had the pleasure of joining some of LA’s top beauty experts and editors for a garden breakfast with True Botanicals. We gathered at a gorgeous West Hollywood home with founder Hillary Peterson and newly appointed brand activist Laura Dern for a healthy breakfast and inspiring conversation.
The guests mingled, enjoying coffee from LA-favorite Neighborhood before sitting down to eat. Hillary shared her story behind starting the nontoxic, clinically proven, vegan, and cruelty-free brand — after being diagnosed with thyroid cancer, she channeled her fear and frustration with the beauty industry into research, ultimately creating a luxury beauty brand that is pure, potent, and proven.
As for their partnership with Laura Dern? It’s not your average celebrity endorsement. Laura told us that she’d been introduced to the brand by her makeup artist, and was so blown away by the results, she approached them to work together.
As the face of the #TruthRevealed campaign and a member of their Band of Activists, Laura is passionate about sharing the good that True Botanicals is doing for the beauty industry. It was an inspiring event and one we won’t soon forget. In an interview with the brand, Laura summed it up perfectly: “As women and as activists, we’re working to show people that you can use your voice to be true, to live with an authentic story and not hide behind shame, which is a perfect parallel to wanting to serve people with a company. What we’re all doing is leading with the truth.”