On a coveted corner at Greene and Broome, resortwear brand Monday Swimwear has made its New York City debut. It marks Monday’s second retail design collaboration with husband-and-wife duo Jess Nahon and Jonathan Nahon, founders of Sugarhouse Architecture + Design.
The historic cast-iron loft embodies SoHo’s industrial character, so Jess and Jonathan sought to layer in warmth and ease while reflecting the brand’s core ethos: thoughtful design and quiet confidence.
Originally, the space was home to a Parajumpers store—clad from top to bottom in oak, which had been stripped of the classic SoHo character. Even the rear skylight was blocked, preventing natural light. The interior renovation was inspired by a “bi-coastal muse”—where effortless beach living meets the energy, grittiness, and sophistication of New York. “The goal was to create a warm, feminine and transportive environment that feels timeless and collected, like an artist’s studio, a private salon, and a beach house all at once,” the designers say.
They sourced materials and furnishings from a mix of vintage dealers, design-forward retailers, artisans, and smaller makers—many of whom they found through Etsy—rather than relying on a single source. “It is how we approach all of our projects,” they explain. “The space is layered with textured natural materials, soft plaster tones, sculptural lighting, and abundant florals, all elements that can be adapted at home to create a similarly relaxed yet elevated atmosphere.”
The palette begins with a nude terracotta tile from Zellige Home, which is unglazed and has a soft, natural warmth. “The silk pendants were custom developed with Pooky Lighting, where we added the piping detail and chose an off-white silk fabric to their UFO Pendant to better reflect Monday’s tonal world,” they note. “We also introduced a new tin ceiling throughout the space and lightly brushed it in Farrow & Ball’s Snow White, and this also happens to be the color of the walls and millwork. The subtle wash softens the reflective quality of the metal and gives it the appearance of something that has always belonged to the building, which was exactly the effect we were after.”
Sugarhouse Architecture + Design is known for commercial spaces like this one, but the firm also undertakes residential projects. “We approach residential and retail projects the same way, beginning with how people want to feel in a space rather than a prescribed aesthetic,” they say. “Whether it’s a home or a store, we’re interested in creating environments that feel personal, layered, and emotionally resonant.”
@mondayswimwear | 64 Broome St New York, NY 10013
