Talk about a dream collaboration! Design blogger, product designer, and entrepreneur Colette Shelton (of COCOCOZY fame) has teamed up with European-inspired lifestyle brand, etúHOME, on a gorgeous capsule collection that will be available on etuhome.com and exclusively offered at Pottery Barn!
etúHOME has long been a RUE favorite. Founded by husband-and-wife duo Joseph and Stacy Borocz, the homeware brand perfectly captures a quintessential European lifestyle centered around food, wine, friends, and family. Sustainable products and ethical practices are at the heart of their business, which is incredibly important. Their pieces are modern heirlooms, meant to last far longer than any trend or flash sale.
It’s a natural partnership for Colette, who began blogging in 2008 with the goal of providing design and style inspiration with a personal (and often quite humorous!) approach. In 2011, she launched her own line of textiles, and many of the patterns featured in this new collection are pulled directly from her archives. However, it’s not only about the design this time around. “The most important part of our collaboration is promoting inclusivity and diversity within our industry,” Stacy said in a recent press release. “It’s a space where the industry and even our organization have room to grow. I hope that the collection brings joy to people’s homes and elevates their everyday, but also encourages others to support underrepresented communities in whatever ways they can.”
“Together we were able to incorporate signature COCOCOZY patterns along classic etúHOME materials of reclaimed wood and recycled glass,” Colette added. “Each piece is its own blend of fresh and modern elements, inspired by everyday use. The collaboration perfectly showcases the COCOCOZY style with an artisan crafted twist.”