Since founding Fire and Crème, a Venice, CA, based party planning company, Peggy North has amassed quite a fan club. With clients like Rachel Zoe, Molly Sims, and Jennifer Meyer (to name a few), her imaginative eye and knack for effortless events has quickly become a must for Hollywood a-listers and influencers alike.
And for those of us who can’t hire Peggy for our next event?? Fear not! She’s just launched a collection with Pottery Barn Kids. Pulling from her travels, the collection features the sun washed colors of Sayulita alongside preppy elements of the Montauk seashore. Whether your next event is big or small, there’s certainly something to make it memorable. We’re chatting with Peggy to learn more:
Where did you draw inspiration from for the collection?
As always, travel is the greatest source of inspiration for me. The Fire and Crème for Pottery Barn Kids collection was inspired by my two favorite family surf destinations – Montauk and Sayulita.
What do you love most about creating events?
I love how each event pushes me to reinvent myself and to adjust to the host’s and kid’s personalities and vision. Each event also has its own context and constraints that we have to work with which forces you to always be thinking creatively. I love the challenge and have thrown many beautiful events with Pottery Barn Kids, which has made this collaboration so exciting.
For kids, imagination is everything. What are some top ways you can bring imagination (and fun!) to a children’s event?
The best way to make the party fun for kids is to allow them to use their imagination and creativity. Let them create something on their own and then play with it! Playful decor is also a great way to bring imagination – we love the the Palm Fronds and Flamingo Decor in the Fire and Creme for Pottery Barn Kids collection. Surprise elements are also a fun factor. It can be their favorite character or a bubble artist… entertainment options are endless, especially in LA. We just do our best to bring what we believe will be a hit for each kid/party.
The parties you plan are often just as much for the adults as they are the kids. How do you blend the two worlds?
The idea is to find ways for both worlds to get the most out of this special time. Keeping the kids engaged in fun activities is the main trick to a good party for everyone. Great food and drinks for adults makes things even better! But I really like when parents try the kids activities or take the time to sit down with their kids and take part in the craft they are making – it’s very sweet.
For kiddos, a back up plan is always essential. What are some things you always have in place the day of a party in case things go awry?
When we create a party, we always make sure that there are engaging activities and interactive elements so that everyone finds something.
Do you have any favorite pieces from the collection?
We adore the Flamingo Cake Stand, custom-designed with love in our workshop in Venice. The Best Day Ever Garland and the Chairbacker baskets are also great pieces.
See a few of Rue’s favorites in the slideshow below.