For those that may not yet be familiar with the Soho House concept – Soho House & Co. is the revolutionary brand behind their multiple global locations where creatives and industry insiders gather. In essence, they are part members’ clubs and part hotel. Entering one of their Houses is like walking into a sensory paradise, each with their own design concept and trendy crowd. LA is home to already two of their spots – Soho House West Hollywood and Little Beach House Malibu – with a third opening in the eastside of the city: Soho Warehouse.
Designed for LA’s creative community, it has become the brand’s largest location in North America and is the first on the West Coast to offer bedrooms, rooftop pool, and gym. In fact, the latter is an impressive split-level space, called Soho Active, where members and hotel guests can join in on classes, work out on their extensive array of machines, and schvitz in their steam sauna. After burning calories, members can head to the rooftop sundeck with a 50 ft pool to take in the panoramic views of the city.
But it’s not just the amenities that make Soho Warehouse a jaw-dropper. The building itself, constructed in 1917 that was then turned into a recording studio, features a mix of Art Deco and ’70s style design. The 48 guest rooms are reminiscent of artist lofts and offer a unique in-room shopping experience: featuring an exclusive capsule collection by the luxury streetwear brand SSENSE and downtown LA artist Rhude, and other homeware and fashion products curated by SSENSE. Along Soho Warehouse’s stairwell is a large wallpaper installation by Genevieve Gaignard an 18-by-6-foot acrylic on canvas mural by Paul Davies.
If you are lucky enough to be a member, we recommend heading to the Garden, an indoor/outdoor restaurant serving a Mediterranean and Italian inspired menu. If you’re not, the next time you’re in town it’s the perfect place to book a room to enjoy a well-designed escape from the busy LA traffic.