In 1973, a motor lodge opened in Santa Rosa, California, in the heart of Sonoma County. Inspired by Spanish Mission Revival buildings, the property had good bones but over time, like so many motor lodges, it began to lose its luster. New ownership decided to give the property a second life, starting with a new name playing on the legend of the Sandman. They also brought in Studio Tack, a design firm in New York City, to turn the 135-room hotel into a destination worth dreaming about.
General Manager Lauren Bodsworth explains, “Our goal with the head-to-toe refresh was to embrace and re-ignite the nostalgia of the motor lodge experience in a way that appealed to current-day travelers. The Sandman Hotel will represent the true roadside hotel experience, in a reinvented and modern way.”
Studio Tack selected a color palette of white, creams, pink, and pale blue and mixed together vintage and new décor pieces for a boho, California look. Playful illustrations by Ty Williams abound, from the keycards to the pool’s neon sign. And the exterior received a facelift as well. Its landscaping features an abundance of native California flora, from olive trees and ferns to aloe vera plants. Traces of the motor lodge do remain; in the room’s layout, and perhaps most noticeably, the price point which is lower than many of the other notable options nearby. (Which just means you can save your dollars for dining out and bottles of wine to bring home!) Of course, that’s if you ever want to leave the pool house.
During the renovation, the area experienced record-breaking rainfalls, making it the city’s wettest year since 1902. Unfortunately, the following summer lead to devastating wildfires. The community around The Sandman, however, is strong and full of destinations for wine tasting, dining, outdoor adventures and more.
See why we’re dreaming about The Sandman in the slideshow!