Interior designer, Ashlie Broderic‘s clients have personality – “young, stylish, smart, witty,” she described them. He works in finance and is from Texas, his partner hails from Boston and is employed in a non-profit. Together they love to travel to far off places and are avid readers. When they found their 2,215 square-foot Tribeca loft – which was once a caviar warehouse – they got in touch with Ashlie to transform it into a space “that no one else has”.
“They had just purchased the loft when we met,” the designer explained. “They were waiting to make any major furniture purchases, so the existing pieces were a mash-up of items from their previous apartments.” The loft had been previously renovated 10 years ago and was in great condition, its style, though, was a little too ‘white box’ for them. “The previous owner’s aesthetic was extremely minimal and modern,” she said. “It felt like a gallery, everything was white, white, white: white drywall, white lacquer cabinets, white glass tile in the bathrooms. The list goes on… you get the picture.”
The first thing that Ashlie did, that took up a large portion of the budget, was to take down some of the drywall to expose the original brick. “When we pulled it down, we found it was painted white, which complicated the process,” Ashley explained. “The whole thing needed to be sanded down, scrubbed, retouched, and finally sealed. It’s an involved process and the results can be unpredictable.” That wasn’t the only wall treatment that she implemented – the master bedroom features a micro-concrete finish that emphasizes the industrial vibe of the loft.
As for the interior furnishings Ashlie went with a few bold choices. “They wanted the space to feel warm, masculine,” she said. “I envisioned it as though a modern-day-30-something Earnest Hemmingway could live there: well-traveled, humorous, eclectic, intellectual.” She selected a palette of blues for the living area: she had Sync Construction refinish the kitchen cabinets in a tone similar to Farrow & Ball’s Hague Blue for the cabinets and Stiffkey Blue for the island. She changed out the glass backsplash and had field brick tile from Waterworks installed to add textured and interest. She rounded it all off with interesting lighting such as the Arrow Chandelier from Apparatus Studio and a Marcel Wanders dome pendant light that came with the apartment.
Finally, it was important to bring a little bit a wit into the design. Ashlie’s client was keen on having references to his Texan roots included: “We wove in details like a cactus inspired dining table by Patricia Urquiola, a photograph of a cowboy in front of Prada Marfa in the dining room, and a pair of steer horns in the guest bedroom. In that same room, she added in side tables salvaged from old railroad ties, and a quote from Pavement’s “Shady Lane” over the bed reading “I am an island of such great complexity.”
“We worked together for just over a year, from our first shopping trip to the very last item was delivered,” Ashlie said. “They love it, and now host dinner parties for friends.”