We told you all about our new favorite wedding planning service, White Label, yesterday. Today, we’re taking you to the launch party- a gorgeous brunch with our favorite tastemakers! Set in the picturesque San Francisco Film Centre, Jeanne of Shop Sweet Things was our host and an adorable one at that. Guests gathered around the beautifully designed White Label tables (you can see them all here) and mingled over mimosas. Talented photographer Lisa Lefkowitz snapped photos between elegantly designed wedding cakes and breathtaking floral arrangements, while we may have had one too many delicious hors d’oeuvres from Componere. Produce directly from the chef’s backyard… how could we say no? When it came to the table, the White Label team pulled out all of the stops for this stylish soiree. If only we could start every morning with lilies and roses alongside glitzy gold accents! This gathering was truly the perfect introduction to White Label, and an event we’ll not soon forget!