Charismatic. Inspirational. Driven. These are just a few words that describe businesswoman and yogi Jodi Guber. As the founder of BEYOND YOGA, Jodi has built not only an activewear line, but a lifestyle community. With a belief that that every woman should celebrate their body, BEYOND YOGA combines functionality and comfort with high style. It’s designed with every body type in mind, and the pieces are super flattering- truly pieces you can take from the gym to happy hour. With fans like Gwyneth Paltrow, Jennifer Aniston, Blake Lively, Julia Roberts, and, well, this editor- BEYOND YOGA bridges the gap between fitness and style seamlessly. Jodi believes that beauty is a state of mind, not a size- something we definitely can get on board with. We took 5 minutes to find out how she got started, where she finds inspiration, and what’s next:
MY LIGHTBULB MOMENT:
When I became the west coast editor of MODE Magazine (a fashion magazine aimed towards plus size women) and worked with the stunning women of MODE who ranged from size 8 to 16. They showed me that beauty comes in all shapes and sizes and that you can love yourself, and feel great about yourself, no matter what your size. That was when the seed for Beyond Yoga was planted and several years later, the brand was born.
I CAN’T START MY DAY UNTIL:
I exercise – it’s my coffee.
Loving what you do and whom you do it with!! I love my business partner Michelle – I am so lucky to have her by my side!
YOU’LL NEVER SEE ME WITHOUT:
My iPhone – sad but true – I’m a junkie for staying connected. I try to leave it in my purse when I go to dinner with my hubby and friends but I always want to capture the moment with a photo – so out comes the phone!
MY DREAM COLLABORATION:
These days I am LOVING Saint Laurent – I’d like to eventually do a high end collaboration with them – BEYOND LAURENT! But more realistically in the near future, a collaboration with J.Crew.
THE ONLY PLACE BETTER THAN MALIBU:
Really? Is there any place better? I’m a water baby so pretty much any place with a beautiful beach with warm water where I can swim makes me happy!!
WHEN I FEEL UNINSPIRED:
I play music that makes me want to dance and sing. Pharrell’s Happy is still doing it for me!!
ADVICE I WISH I HAD 5 YEARS AGO:
It’s about belonging not about fitting in. Fitting in requires you to be who the other person needs you to be, while belonging allows you to be just who you are and loved and accepted for that. When you find yourself feeling left out – take a step back and be honest with yourself and question if you even belong there. Chances are you don’t and you can let go and move on to find where you do belong. That is the place where it will feel right and be effortless.
Strive for balance in all areas – live in the gray – life is not black and white. Nothing is so important that you can’t take time to take care of yourself!!
IN 5 YEARS FIND ME:
Living in Europe, learning to speak a new language fluently while overseeing the opening of a Beyond Yoga store.
ABOVE ALL ELSE:
BE KIND TO YOURSELF IN WORD & THOUGHT
To learn more about Jodi & BEYOND YOGA, click here!