Victoria Smith, the woman behind SF Girl, is one of the OG bloggers for lifestyle. We’ve been a fan of hers for many years, relying on her keen eye for design inspiration and even used her app on numerous occasions to help us navigate San Francisco’s coolest boutiques and shops. Now, she’s relaunched her blog, giving it a sophisticated new look for all us to enjoy her thoughtful posts.
But, that’s not all… she’s also taken that knack for finding vintage gems into a new venture. Victoria and the team at Elsie Green have partnered together to launch Super Marché: Victoria’s new online shop with her curations of the best flea market finds from the South of France. “I’ve been shopping at Elsie Green for years and my favorite purchase was a vintage French daybed I scooped up,” she said. “The minute I saw it I knew how special it was, and when I shared it with my readers on my blog they kept asking where I found it.”
Thus began a fun partnership between the two brands, that involved a couple of shopping trips to the South of France’s flea markets to bring us a collection of one-of-a-kind finds. For Victoria, it’s about how each buyer brings that gem home, makes it their own, and gives their space that special je ne sais quoi.
Check out our slideshow for some of our Super Marché favorites.