As the holidays rapidly approach, we’re writing our shopping lists with something special in mind. Alongside American Express OPEN & Etsy, we’re encouraging  shoppers to “shop small,” looking to independent businesses and local boutiques for their gifting needs. Shopping at local small businesses boosts the economy and strengthens the community. To encourage both shoppers AND businesses, we’re asking our favorite boutiques and small shops to get involved. American Express OPEN and Etsy are sweetening the deal with a chance to win a design consultation and $5,000 towards a boutique refresh!*

Here’s what shop owners need to know: We’re encouraging you to host a Trunk Show with an Etsy designer on Small Business Saturday (November 29) —bringing your favorite Etsy goods directly into your store. When you sign up to participate on Etsy Wholesale, Etsy’s recently launched business to business marketplace, you’ll be able to connect with professional Etsy designers and artists across the US. Invite the designer you’d like to feature and you will receive:

– One $25 Etsy Gift Card to purchase supplies from Etsy designers and artists

-Two $25 American Express® Shop Small® Reward Cards

-A trunk show kit filled with bags, a welcome mat, and other promotional material to make your day special**

-AND… drumroll please…. an entry for the chance  to win a design for a design consultation by our team of editors and $5,000.Your store will be refreshed & restyled by our team of editors courtesy of American Express OPEN!

We see this as a win in every direction. Etsy designers and artists get the opportunity to put their products in front of customers, small businesses can generate extra foot traffic and offer new products in time for the holidays, and one lucky store wins  a design consultation and $5,000 for a boutique refresh… designed by us! What’s not to love?

For more information, click here.

*No purchase necessary.  Open only to brick & mortar retailers within the 50 U.S., D.C., PR and U.S.V.I. who are eligible to become a “Buyer” on Etsy Wholesale. Review Etsy Wholesale Terms of Use at for details. Authorized representatives entering on behalf of qualified retailers must be at least 18, or the legal age of majority in their jurisdiction of residence, whichever is older, and legal residents of the 50 U.S., DC., PR or U.S.V.I.  Void outside 50 U.S., DC., PR & U.S.V.I.  &where prohibited.  Sweepstakes ends 11:59 p.m. ET 10/24/14. See Official Rules for complete details.

**Merchandise is only available to eligible small businesses through 11:59 P.M. ET on 10/24/2014 or while supplies last. Limit one order per business. Subject to Merchandise Terms. See Merchandise Terms at