1. AmericasMart hosts and organizes talks and seminars that are an amazing resource for you to keep up to date with changes happening in the industry.
For example, “What Millennials Want?” is a particularly relevant talk that will feature some huge names on the subject, including interior designer Katelyn Rountree of Terracotta Design Build, a millennial herself. She tells us what makes this specific panel discussion so interesting and a must-see event.
Why do you think that this upcoming panel discussion in particular is something that people shouldn’t miss?
Millennials are the new influential generation and our symbiotic relationship with technology has changed the way society thinks and operates. This has created a need for change in the way we think of life at home, home design, and home functions. We are the future homebuyers. Gaining an understanding of the “Millennial Way” and the projected paradigm shift in market research will greatly benefit any attendee.
As a Millennial yourself and a designer, what is something that you ‘get’ about your generation as consumers and clients that has helped you with your work?
We are a generation of instant gratification and endless access to information. DIY TV shows have painted a picture of superficial accessibility to design that is fun, fast, and accessible, but very often unrealistic. I have noticed that millennial consumers often question billable time. I am able to relate to this behavior because, as millennials, we have grown accustomed to speed over quality. I spend a lot of time educating our clients on the value of what architects, designers, and builders do and the time it takes to do it well.
Are there any other Panelists that will be there with you whose perspective you are keen on hearing about?
I will be joining some very talented women on the panel, but I am particularly interested in Pam Danziger’s perspective as a Market Researcher. As a Millennial myself, I am actually her subject of study! I look forward to learning new things about myself and my generation. I personally find market research fascinating!
As a designer yourself, how can these panels be helpful to your work?
I have attended various panel discussions in the past and they are full of great information on marketing, branding, and many other important aspects of a design business. Design is collaborative by nature, so events such as these are a great way to continue relevant conversation and exchange ideas. From a Millennial point of view, I foresee these types of events moving to an online platform and streaming live. We could then reach a greater market and further the conversation to include those outside of our immediate vicinity.
