If Be Inspired PR knows how to do one thing (you know, aside from being THE top wedding and lifestyle PR firm!), it’s throw a great gathering. When we heard they were bringing their famous “Tassels and Tastemakers” party to the Bay Area, we made sure to snag an invite. When we arrived at Sugarfina (also known as the cutest venue ever), the details were stunning. But what else would you expect from such a superstar team?! Today, we’re chatting with the Be Inspired PR gals to learn more about this epic event:

Tell us about the evening! What is Tassels and Tastemakers, and what brought you to San Francisco?
Tassels and Tastemakers is an event we host twice a year in LA and New York to bring together all of the amazing wedding professionals and editors that we work with! We have so many friends in San Francisco so we wanted to go up and see them! We usually host it in LA and NYC so this was a fun change for us!

What was the inspiration for the decor?
Our venue! We hosted it in the Sugarfina candy shop so what better source of inspiration?! Our designers used bright pops of pinks and corals to compliment the Sugarfina blue. And they all incorporated fun candy elements! Jesi Haack‘s team was inspired by gummy bears and Sugarfina’s famous sugar lips, Charmed Events created an entire candy bar to display all the nametags and A Savvy Event designed a whole champagne bar around their Champagne Gummy Bears!

Any decor ideas our readers could (and should!) recreate? 
Jesi Haack Design created a Giant Gummy Bear Backdrop – Take empty honey bears and cut the spout off. Spray paint them bright colors and tie a string through the hole in the top. String them along a pole at different heights and hang on the wall for a fun backdrop!

For an event like this, what are your top 3 party tips for a picture-perfect evening? 

  1. Activities! We always like to keep guests entertained with fun things to do at our events. For this one, we had a really fun selfie station complete with a Selfie Stick and a bright colored backdrop so guests could fit all their friends in their photos! We also had a fabulous makeup artist, Artistry By Danika, giving everyone’s lip color a bright boost with Two Faced Melted lip products. This went perfectly with the candy sugar lips Sugarfina is known for. Memorable moments will keep your guests at the party longer and give them something to talk about later!
  2. Theme is so important for parties! It’s really important to choose the venue before picking the theme to make sure they compliment each other! Since our event was in a candy shop, we took it to a whole different level while still maintaining all the aspects of an amazing candy store! We incorporated bright colors and even showcased different candies from the store in our decor elements.
  3. SWAG! – Our guests were so excited to head home with all of their amazing swag! They received a bag upon arrival that had cute little goodies like a custom Be Inspired stir stick from Delovely Details and a fun print from LH Calligraphy‘s shop! They also all received a gift card for Sugarfina so they could go home with sweet treats from the night! It was definitely a party to remember!

Host: Be Inspired PR 
Venue and Candy: Sugarfina
Photographer: Blueberry Photography
Videographer: Juicebox Media
Nametag Bar Florals and Design: Charmed Events Group
Popcorn, Cheese and Champagne Station Design: A Savvy Event
Selfie Backdrop and Lip Bar Design: Jesi Haack Design
Rentals: Rion Designs
Paper Goods: Papermint Press
Lip Bar Makeup Artist: Artistry By Danika
Stir Sticks: Delovely Details
Napkins: Wedding Paper Divas
Liquid Lipstick: Too Faced
Prints: Laura Hooper Calligraphy
Swag Bags: Wedding Chicks
Straws: Aardvark Straws
Champagne: Sofia Coppola by Francis Ford Coppola
Confetti: The Flair Exchange