The San Francisco Decorator Showcase recently opened its doors and one of our favorite rooms this year is from a first-time showcase designer, Heather Deragon of September Studio. Her room, an intimate boudoir off the master bedroom, is a serene space for the lady of the house to have a moment of calm.
We love its powerful use of neutrals, as well as the fact that all of the elements were sourced with an emphasis on local, sustainable, or female-owned companies who demonstrate mindfulness in their own practice. “Consciously supporting local artisans who value quality craftsmanship and sustainability inspires us to connect with pieces more deeply,” says Heather.
Being part of a Designer Showcase is a big career step – and also a big undertaking, so we asked Heather to share her tips for any designers considering participating in their first Showcase. Here are her tips.
Heather Deragon’s Tips from a First Time Showcase Designer
Source locally. Support the local economy. I believe it’s important to have strong and long-lasting relationships with craftspeople who make the furniture, soft goods, and accessories. Connecting each piece to the maker was a highlight for me.
Related to number one, select high quality materials. I focused on the beauty of natural materials and textures. The furniture in my room is made of solid wood, is environmentally friendly, and is built to last.
Lean on other designers. Fellow showcase designers were a great support system and were able to answer so many of my questions. The design community in the San Francisco is really amazing and people help each other. I’ve already made friendships that I know will last far beyond showcase.
Remember to breathe. During some of the more chaotic times, I found myself going a million miles an hour. Ironically, my room design was based on the concept of slowing down, self-care and mindfulness. It was a nice reminder to pause and enjoy the experience.
Line up a good photographer and PR firm. I was amazed how many materials I needed prior to the event. It really helps to have someone navigate assets–and deadlines– while you are busy designing.
See Heather’s room in the slidehow or at the San Francisco Decorator Showcase through May 28!