Christiane Lemieux, CEO of The Inside, is always pushing the boundaries of design. So it’s not surprising that she decided a traditional retail space to showcase The Inside’s array of custom furniture wasn’t enough. Instead, The Inside just launched what they call the “experiential workspace of the future” in a 2,800 square foot space in Tribeca. Christiane explains, “It’s where design meets retail. Over the past three months, we have transformed our loft from a raw, industrial space to the embodiment of The Inside: layered, dynamic, effortlessly chic, and joyful.”
The result is one part shoppable showroom, one part creative content crucible with space for podcasting, vlogging, and other content testing, and one part collaborative workspace for anyone seeking design inspiration. Christiane says, “We wanted to create the experiential office 3.0 where people can interact with product in person, see the curation of the mix–new and vintage, high and low–and be part of the conversation.” So yup, from 9am to 6pm, you can just pop by and soak in the creative inspiration!
“The space has a curated collection of shoppable items for consumers in addition to a breadth of design services. Think library full of design books and a fabric wall full of swatches, according to Christiane. “Built to resemble the inside of an actual home, our space invites guests to walk through a flow of vignettes where they’ll experience a shoppable living room, bedroom, cocktail lounge, design library and dining room. We’re giving our customers the opportunity to envision our pieces in a beautifully designed space and our shoppers a chance to go to feel inspired by seeing and touching products in real life too! We wanted to offer a creative, multi-purpose haven that no other design brand has done before.”
See the space in the slideshow!