Portland designer Max Humphrey was recently approached with a one-of-a-kind opportunity: design an Airstream camper for Tully’s Coffee. The camper would be traveling over 1000+ miles to 4 different cities, and while the concept was a little different than Max’s usual design projects, it still allowed him to highlight his distinct Pacific Northwest style while still honoring the brand’s aesthetic. We’re chatting with him to learn more:
Tell us a bit about your first impression of the project. How did you know it was a good fit?
I knew designing an Airstream camper for Tully’s would be a good fit because I’m obsessed with good coffee and good design – and this project was all of the above. There was a bit of a learning curve since I had never designed anything like this before (mainly I do residential and light commercial spaces for clients) and in working on an Airstream I had to consider form and function. Tully’s gave me a long leash design-wise but I wanted to honor their brand by considering every inch of the interiors important. I worked with a fabrication team and was able to select everything inside the camper – flooring, cabinetry, built-ins, upholstery, plumbing, lighting, and art and accessories.
What was your inspiration for the design? How would you describe the aesthetic?
Tully’s tagline for this project was ‘slow and low’ so I took that to heart when coming up with the design inspiration. I was able to take the time I needed to work on the design and got to spend a good part of the summer collected all the art and knick knacks because I wanted the vibe to look and feel lived-in and not like it was whipped up in a day. I also wanted the interiors to look modern with nods to camping and the outdoors without feeling overly nostalgic or olden-timey. I’d describe the aesthetic as Pacific Northwest modern Americana.
What are your favorite local resources, and any products you’d like to mention included in the trailer?
My fav Portland resources are; Schoolhouse Electric – where a lot of the art and accessories and lighting came from, Pendleton Woolen Mills – whose fabrics I used for the banquette and a number of the throw pillows (all from their new indoor/outdoor textile collection with Sunbrella), Aurora Mills – my fav source for vintage and antique architectural salvage, and Land Gallery who sells a selection of artwork by local artists.
To learn more about the project and Max’s process, check out this great video.