Starting an article comparing the successes of Ayesha Curry to her nominally more famous husband (six-time NBA All-Star Stephen Curry) feels a little too cliché. That’s because this actress, self-taught chef/cookbook author/ restaurant owner, entrepreneur and mom of three has more than made a name for herself.This week Ayesha launched a pop-up shop to celebrate the re-launch of her lifestyle brand, “Homemade” and today she shares more with Rue.
How did you start “Homemade” and what does the idea of homemade mean to you?
Homemade initially began selling meal kits but now has expanded to a whole array of other product categories including apparel, kitchen and bedroom textiles, jewelry, candles, and even an herb garden for your kitchen windowsill! Raising three kids as a professional woman, I know how insurmountable a task it can seem to make time for everything. I created Homemade with the goal of providing solutions for busy people to not just get through life, but to thrive. Whether that be a piece of clothing that makes a woman feel like she can conquer the world, or a meal kit that can help busy parents get a delicious, healthy meal on the table in no time flat.
What was the inspiration behind the design of this pop up space?
The idea for the Pop-Up was to create an interactive experience where people can see the Homemade brand come to life. We wanted to elevate the retail experience, so rather than just displaying the product, showcasing it in a way that inspires people to incorporate it into their homes. Our incredible designer Christine and her team at Form + Field found inspiration from the colors and the warmth that the Homemade brand conveyed. They sought to infuse that warmth into the design with bold paint graphics, product installations that feel like art installations, and monochromatic color themes. The space was thoughtfully curated with furnishings provided by Cost Plus World Market, to create a lifestyle space that feels less like a shop and more like a home.
What was the hardest part of bringing this space to life?
The time constraint! We actually pulled the whole thing together in just a few short weeks. Thankfully we assembled the dream team who worked tirelessly to get it finished and opened on time.
Of course Ayesha knows plenty about time constraints as this is only one of many pans she has in the fire. This week alone she launched a line with 31Bits and graced the cover of the just-released March issue of Parents Magazine. Up next? Homemade meal kits in select Bay area Whole Foods.
If you are in the Bay Area, you can visit Homemade through the end of the month at 423 Water St. in Oakland. But first, take a tour in the slideshow!