This apartment is not our typical home tour. In fact, it’s an apartment that has yet to find an owner. But you’d never know that by the way the interior designer Amy Kalikow has custom staged it. Located on 49 Chambers Street in the coveted neighborhood of TriBeCa in Manhattan, this 1800-square-foot unit has a great layout and is located in a trendy, well-appointed building. However, when Amy began to dream up how she would stage the home it hadn’t even been finished.

“This unit was still under construction but we knew the finishes and the floor plans, so we were able to measure and order the furniture before the unit was complete,” she said. “We design based on the style and feel of a building and prospective owners. In this case, they are likely downtowners that are either a couple with a child, newlyweds, or a bachelor.” Amy knew who the potential homeowners were, but she had to work under certain parameters. “The key to designing for builders is that you must be neutral: neutral colors, textures, fabrics,” she said. “Nothing that could make a potential buyer think, I don’t like that, and thus have a negative feeling towards the apartment.”

The designer selected a soothing palette of taupes and grays. However, the difference between a normal stage and one that is custom is bringing in unique pieces that take a little more thought and expertise. Amy uses high-end fabrics from Kravet and Romo, as well as beautifully made rugs from Armadillo & Co and Surya. This can be seen in the Art-Deco-style headboard in the bedroom upholstered in an elegant watercolor patterned fabric. Her attention to detail didn’t stop there: “We designed the banquette in the dining area and extended media cabinet to make the best use of the space without sacrificing style,” she added. “We felt it was a great addition to the apartment was the best use of the space.”

The key factor in custom staging is to show off the apartment and make it feel aspirational. “My vision was to create a warm, inviting home that had a chic and calming vibe where potential buyers could feel that they had a calming, uncluttered oasis in this crazy city.”