Back in the ’90s seaweed wraps were all the rage, and probably for a good reason. But as the beauty industry goes, treatments and ingredients have their fashionable moments and then they can sometimes fade into the background. There’s scientific research, however, behind the power of seaweed…maybe it just needed a little makeover from its ’90s implementation. That’s where the organic skincare brand Voya comes in.

Based in Strandhill, Ireland, Voya has taken a 300-year-old native therapy and remodeled it for today’s scientific advancements in beauty treatments. Using hand-harvested seaweed that is dried no more 2-4 hours later, they incorporate it with other top-quality ingredients to make gentle exfoliators, serums, and moisturizers that are certified organic by the IOFGA (Irish Organic Farmers and Growers Association). But what exactly is the science behind the benefits of seaweed? Here’s what we learned:

  • Seaweed contains tons of minerals and vitamins absorbed from the sea that not just nourish the skin but heal it.
  • According to research done by the Applied Biotechnology Centre of Institute of Technology Tralee, seaweed (particularly our Laminaria Digitata and Fucus Serratus seaweeds) are known to improve Type 1 Collagen production by over 140%-200%. Type 1 Collagen is key to the structural components of your skin, for its elasticity and luminosity.
  • For those who suffer from irritated and dry skin, seaweed has anti-inflammatory properties soothing skin ailments like rosacea, eczema, and psoriasis. 
  • For all types of skins that face the issue of pollutants and aggressors, seaweed also contains a high amount of anti-oxidants. 

See our slideshow for some of our favorite products from the line.