We’re well established fans of Rebecca Atwood and her organic-inspired patterns and textiles (we first profiled her in 2014 and she shared how she chooses to Live Beautifully in our most recent issue.) So when we heard she was opening her first ever shop, we had to learn more! Located in Manhattan, the shop stocks Rebecca’s full line of fabrics, wallpapers, pillows and bedding, as well as one-of-a-kind pieces and items that are exclusive to the store (including sachets, eye masks, and one-of-a-kind pillows and quilts). She has also curated works from other artisans she admires, including ceramics by Andrew Molleur, glassware by The Shelter Collection, and more. Rebecca gives us the inside scoop below and you can see her shop in the slideshow! 

What lead you to open a physical retail location?
Our product is so tactile and best experienced in person. I also personally prefer to shop in person. We wanted to create a space that would really inspire our customer and where we could tell a bigger story. Opening a space also gives us the opportunity to connect with our customer in a more personal way. We plan to host events and are here to help answer styling questions and help people pull together a pattern story that reflects their tastes. There’s just so much more we can do in person.

You usually get to be the creative visionary. Why did you decide to collaborate with Kate Hamilton Gray to design the interior?
Kate is an amazing interior designer–and a good friend of mine since college. She’s so talented and the way she thinks about spaces is very smart. While I know what I like, figuring out how to best utilize 600 square feet of space was not in my area of expertise. When we met at RISD she studied furniture design, and all of the custom millwork pieces she designed really showcase her eye for it. She managed the contractor and all of the details of this project which was a huge relief considering all of the other work that goes into opening a store. She thought about all of the details–like a stacked marble piece next to the bench by the door, or the hand painted leather by Avo on the checkout desk. We want this space to inspire ideas for your home, and she made sure there were so many beautiful moments to catch your eye in the materials and base of the space.