Rugs these days aren’t exactly scarce — entering any design fair can make one dizzy with the myriad of options out there on the market. But when we came across Nordic Knots, the curation of the designs, the strong concept running through the whole collection and of course the quality, caught our eye. Founded in 2016 by a trio from Sweden — Felix Berglund, his brother Fabian and his wife Liza Laserow — Nordic Knots brings three desirables all in one brand: affordability, quality and impeccable style.

Based on the architecture of Stockholm, ranging from neo-classical to mid-century, the rugs from Nordic Knots exhibit a refined color palette of deep and dark blues, pinks, yellows and burnt reds. The patterns, of course, are true to the brand’s Nordic roots by being simple and graphic. But what we love about the Nordic Knots, is that it operates similarly to our favorite fashion brands: you can’t go wrong with any one of their designs. Made with 100% New Zealand wool, hand knotted in Bhadohi, India and designed by an ad-agency creative director, an antiques dealer and interior designer, each rug has been created meticulously.

See our slideshow for some of our favorites!